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10 Simple Rules of Successful Web Design

1. You do not have to sacrifice usability in favor of visual appeal

Any site, even a personal blog, is created to convey a particular message, and a good web design should help to convey the message. Too many web designers abuse visual effects which, however, may have quite a negative effect in terms of usability. If you have to choose between design and usability, always give preference to the first one.

2. Use proper tools and technology

Knowing which tools to use for a particular project is essential in website design. Before embarking on work, consider carefully all the tools at your disposal and use them wisely.

3. Do not oversaturate site with colors

Using colors without looking back is a great way to kill a good design. The colors used on the website must be in line with the project, it is better to use color schemes including 3-4 colors.

4. Remove what is useless

Fast page load time is crucial both in SEO and in terms of usability. Studies show that a delay of some 0.5 seconds can make 20% of users close your page. As a web designer, you should strive to reduce the size of the page as much as possible at the same time not forgetting about image compression and code optimization.

5. Try to keep your site clean

Too noisy background of the site, the excessive use of different fonts, lots of disordered images and navigation elements scattered around the page will make the website noisy, thus having a bad impact on visitors.

6. Use new fonts

Days when the choice was limited to Arial, Times New Roman, Georgia and Verdana fonts are far gone. Modern browsers allow to experiment with hundreds of different fonts which may greatly enliven your page.

7. Use social media

Web site is not a secluded island as it presupposes related pages and information exchange. Be sure to get your site pages integrated into social networks.

8. Make a site available for all browsers

Try to make your site look good and function properly not only in Chrome and Firefox, but in older browsers as well, such as IE 7, so as to keep as much audience as possible.

9. Do not forget about SEO

Designers do not have to be SEO experts, but they should know the basics of search engine optimization in order to understand how the site will be indexed by the search engine. This implies the use of corresponding tags, the presence of correct links, etc.

10. Develop design for users, not for advertisers

At present, more and more sites exist mainly due to advertising. But this does not mean that for this you have to sacrifice usability and useful information to suit the whims of advertisers. Users have a much higher priority than the advertisers. Keep in mind you seem interesting to advertisers just because you have an audience.

Do not forget to target users in your area. If you are looking for a perfect design and development company in Boston, contact us.


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