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37Signals.com embodies leading forthright branding of a business website

37Signals implements a website design that engages you right away! The design concept makes an excellent use of clean type – black font on white background, to maximize readability. The only boxes you’ll find on the homepage are used for separating their main products and highlighting them. Apart from those boxes, every other thing on the page is pure textual content with lots of white spaces for visual relaxation. The footer is lengthy, which enhances the appeal and orderliness of the web pages.

37signals.com

The main heading of each product straight-forwardly tells the visitor the benefits of using it. The heading and its associated brief description change, whenever you hover your mouse over any of the products. From the homepage, you can navigate straight away to the product details pages, or even scroll down the homepage to find out more about the company.

Still on the homepage, you’ll see the company’s showcase of millions of loyal customers, including well-known companies. The essence of this is to make a visitor to trust them as being reliable. It goes further to list eight plausible reasons why you should consider buying the company’s products.

Call To Action

37Signals.com is a business website that makes a remarkable use of call to action. Immediately you navigate to the BaseCamp product page, you’ll see an ever-present “See Plans & Pricing” call to action button. That’s the action the business owner wants you to take, and the website designer did a very good job at turning that visual imagination into reality.

Overall, 37Signal is one of the best-designed business websites that does a great job at flaunting top-of-the-class customer service and trust.

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