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4 Important Tips for Web Publishers

For those who own corporate websites and are pondering over as what kind of updates or else improvements may be applied on their site, we recommend to take a look at some tips hereunder that you might find useful.

1. Keep the doors to your site open. Nowadays openness and availability to website content are among the prior rules which need to be followed. Of course there are some publishers (such as The Wall Street Journal) that still may provide access to reading their publications for a certain fee, but most prefer to put them on public display and enable free of charge searches. Of course, in no case should you forget to protect your customersa�� confidential information, but to make the site popular and attract more visitors, all the other doors need to be kept wide open.

2. Make profound links. The best way to attract visitors from Google to your site is to make profound links available for use for the search mechanism.

3. Make the home page a dynamic one, but do not overload links. The initial page of the site must first be comprehensible not to search engines but to people! Sometimes you may come across sites where the page is literally crammed with links, where there are completely no sections and in general no ordering.
Let your home page be as simple as possible, attractive and comfortable, and do not forget to update it more often.

4. The site should help visitors find the needed materials. Nowadays Internet search has become a cornerstone. Do not rely on Google but instead spare time and efforts to create for your website visitors the best possible search options. After all, if they cannot find what they came for, it will become harder to keep them on the site again and again.

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