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5 reasons why your website does not attract buyers

Research has shown that there are a number of reasons why some websites do not attract buyers. We’ve put together a list of this reasons to help you avoid having an unattractive website.

1. The site lacks intuitive way for buyers

One critical mistake of many small and medium-sized businesses is that they do not design a simple and intuitive way through the site for their customers.

Your conversion path through the site can be as simple as a single landing page, which calls for action, or as complex as a mini poster. Creating an obvious conversion path not only helps customers to feel comfortable on your site, but also helps you see the statistics of site traffic which in its turn may be a guide for you to design new ways to improve the site and attract new customers.

2. No signs of life

Clients visit different sites. When customers come to your site, it seems like they “kick the tire of the car to check pressure”, to make sure whether they can trust you. Customers pay attention to copyright, the date of the last update, the latest news. Visitors check out if there is a blog, if yes, how often it is updated, how dynamic the site is, and many more nuances.

3. This is all about you

Customers visit your site not to find out how wonderful and amazing your company is. They come because they have a problem, they need you to solve their problem or answer their question. Your website should be designed in a way so that customers can quickly reach the goal for which they choose your site. Your customers are not interested in your company itself, they are interested in how you can help them.

4. People cannot find you

– Is your website available?

More and more people use mobile devices to access the Internet. Check whether your web site works fine with modern smartphones, tablets, iPad, iPhone, Android. If not, then you are putting your affluent customers to a standstill. If your site is made entirely in Flash technology, it will be slow to open on some mobile devices. Thus you need to develop quickly downloadable mobile version of the site.

– Is your website optimized well enough for search engines?

Can users and search engines find all the information on your website, are tags, keywords, page headers properly written, is the structure of the site clear enough? See whether all the pages of your site are visible to search engine spiders. Check if the site contains any search engine optimization bugs.

5. There is no difference

If you want to seem appealing, you have to show the best of the best on your site. You have to stand out from the crowd and show something that would make people join you. The greater difference you can make, the more customers you will attract to your brand.

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