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Advantages of Contextual Advertising

Contextual is called the kind of advertising which as a result is shown in search engines, as well as on various pages of websites. It itself differs from ordinary online advertising in that it is highly dependent on a search query of the user or on a specific topic of the page on which it is directly demonstrated. For example, advertisement of a refrigerator can automatically be displayed in a search engine in response to a query, like “to buy a refrigerator”, or on a page specifically devoted to the review of refrigerators.

Contextual advertising actively attracts target users to a site- those visitors who have a keen interest in the advertised product or service. Contextual advertising makes it possible to clearly correlate all costs with the results: the customer pays only for those users who clicked on the ad and then went to the site.

The main features of the content advertising include rich and extensive options for the so-called “precise targeting”, a clear correlation of all costs and benefits, efficiency, work with small budgets.

Most companies do not charge a subscription fee for the planning and conduct of the campaign offering a fully automated selection of queries, tracking and auction rate change, the management of all ads shown, the probability of synchronization of the entire context campaign, a detailed analysis of the results of the campaign and the periodic adjustment of the campaign.

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