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BostonUSA: A website design with well-crafted navigation and slideshows

BostonUSA.com is an interesting Boston travel guide that helps visitors and locals to discover places in the city that might appeal to their tastes. The site is largely created for tourists, with the aim to facilitate making the most out of their time in Boston. It’s quite challenging to design such a site that contains very large content detailing important Boston tourist spots, hotels, night life, bars, restaurants, etc, in an organized and easily-accessible way. Yet, BostonUSA was able to achieve just that! Now, let’s see how the web designer did it:

BostonUSA

User-friendly navigation: The websites has a lot of web pages jockeying for attention, and they continue to grow on a daily basis. To make all the pages easily-accessible to target audience, the web developer crafted an excellent navigation from the homepage and categories to all the inner pages. Yet, the linking structure is neatly-organized and hence, uncluttered.

JavaScript slideshows: Since it’s impractical to include large texts of all the inner pages on the homepage, BostonUSA uses JavaScript-based slideshows to present a lot of images of the places tourists may want to visit. Another reason for using JavaScript slideshows is to help web crawlers to easily find the content, crawl and index them. Even though Flash slideshows look cool, search engines encounter difficulties when trying to crawl and index them, because Flash objects load by making script calls.

Overall, BostonUSA.com is a cool website with user-friendly navigation, perfectly-structured Cascading Style Sheets and matching background images. If you own or want to create a large website, make sure you use information architecture to structure the whole content, so that your target audience won’t have difficulty finding the pages that matter to them.

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