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Features of Media Advertising on the Internet

Media advertising on the Internet implies a variety of banners (static and animated), text links, and link units. By appearance media advertising resembles advertising in the print media. Media (links and banners) are placed on websites that are considered to be advertising platforms.

Advertising comes with a number of solutions to issues, such as:

  • Raising awareness and popularity of the brand, product or site;
  • Attracting new customers and visitors;
  • Informing on promotions and discounts;
  • The output of a new product to the market;
  • The increase in attendance of the resource.

Media advertising is always targeted on site visitors. And the goal of the advertiser is to achieve the greatest number of clicks on the link or banner. For this purpose a creative approach is used. For example, original banners are made with captivating animations that seem to “force” users to make the coveted click.

Distinctive features of media advertising

  • Advertising can be directed at a specific target audience. The display of advertising can be managed by categories, regions and other parameters.
  • Advertising banner will only be shown to interested visitors according to their request.
  • Media advertising allows to solve many problems without spending too much money.
  • Main types of media advertising:
  • Graphic and flash-banners;
  • TopLine – stretching over the content;
  • Rich-media – commercials that open at the top of the site content;
  • Pop-Under – advertising that open in a separate browser window.

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