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Flash for Business Websites: The Pros and Cons

Many customers turn to flash animation with an aim to make the site more attractive. Flash elements enliven the design, making the site more vivid and presentable.

Live animated menu looks good, it enhances the effect of feedback. Text and links in flash are still badly indexed by search engines as compared with text and links in html. Therefore, if you make a flash menu it is recommended to have a copy of the items in html, for example, in the lower part of the site (footer).

On slower computers, an abundance of animation effects can cause significant slowdown of the site. Downloading a flash website through GPRS can become a real torture for the visitor.

Music in flash. At least it is worth keeping the button to turn off the music, because music preferences differ. One option is to use flash-player with an opportunity to choose tunes.

If the site is made entirely in flash, then, as a rule, the field with the address of the page and “Back” button are missing. Accordingly, there is no way to bookmark a specific page on the site.

So leta��s sum up the above-said:

The main goal is not to create a site, but the fact that this site brings a profit.
Poor indexing of flash is the main difficulty in promoting flash sites through search engines. Advertising budget needs to be increased several times as compared with the budget for the html site.

The main indicators of the quality and success of the site, respectively, are:
1. availability of high quality content;
2. ease-to-use site;
3. attractive prices for goods / services.

Flash animation is not one of them, it has a decorative function, and should be used only when minimum two key indicators are available.

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