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How to combine colors in web design?

To properly combine colors in web design professionals turn to general principles of color combinations, though intuition and experience can be a great asset here. Unity and contrast – these are the two opposite and complementary general principles of color matching, which are particularly important for good design.

The principle of unity requires that the colors are close to each other and represent the same color in fact. Designers usually limit the range of each individual layout to a small number of colors, as a rule, three – four, using each color for a number of different elements. These elements can be both different and similar in function and design.

Sometimes, the principle of unity is the key in the selection of colors that should be different. Many pages are made in one color. For example, with light tones of the base color for the background, with dark ones for the text, and rich in decorative elements. However, very similar colors in the same layout can irritate by their proximity, while lack of contrast will make it boring.

To always succeed in selection of colors, use a minimum of contrasting colors.

Choice of colors. Do not use colors that are too close to each other. Opposite colors also rarely form a harmonious pair. It is best to contrast colors, located at a distance of a quarter of the circumference from each other, as well as two warm and two cold colors are more akin to each other than colors of the opposite hemisphere.

Brightness and saturation. The difference in the brightness and saturation of two colors is visible at once, but is seen as an addition to the difference in the basic colors. Therefore it is necessary that colors differ sharply by one of these parameters, increasing the contrast of colors and supporting each other. If you want to enhance the relationship between the colors associating them by contrast, use two parameters for the association and one (brightness) for the opposition.

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