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How to optimize your small business website during designing

One of the most essential aspects of designing a business website is to make sure every page is well-optimized for search engine crawling and indexing. Here are some tips on what your website design needs to include:

Proper use of title tag: One of the common mistakes some small businesses make is neglecting the power of the title tag. Some simply use “Home” as the title of their homepages, while others use generic terms that don’t deliver good results on SERPs. It’s essential to understand that the textual content you place in a page’s title is what Internet searchers will see whenever the page is displayed on search results. So, use targeted keywords that embody the content of each page in the title.

Appropriate use of Meta Description: Popular search engines like Google and Bing extract the texts found within Meta Description and display them as a summary of the page’s content. That said, I know you won’t like to add irrelevant texts or keyword spam in this tag. Instead, use correct grammar to write a sentence that immediately tells prospective visitors what they’ll find on your page.

Proper use of heading tags: Heading tags are used to prioritize the important keywords and key phrases on web pages for web crawlers. The h1 tag must not be used more than once on a web page, but all the other tags like h2, h3, h4, etc, can be used multiple times. Select the keywords you want every page to rank with in organic search and prioritize them with appropriate heading tags. Naturally, the h1 tags (<h1> </h1>) are used to enclose the most important set of keywords a page targets.

There are many more tips on how to get a search-optimized web design, but the above-mentioned points are the most important of them all.

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