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Make Your Content Visible Through Search Engine Optimization

A vast number of sites are designed to bring profit to their owners. But a site can make a profit only when it becomes visible to internet users. For this purpose you need to perform certain procedures, making the site content more available to the potential client.

Users submit a request in a search engine to find the product they are interested in. As a rule, there may be thousands of sites available for responding to a request, but in 90% of cases the user selects sites from the top ten results. Therefore it is necessary to have your site among the top list, which is sure to lead to a considerable increase in the number of users and potential customers to your website.

Here we are going to consider the two major ways that may be used for site promotion. Let’s start with search engine optimization (SEO). This method is suitable for sites with few pages (up to 100), and accordingly, with small number of products and services. In this case, site promotion is implemented on requests that have high-frequency and are highly competitive. This method has a fairly high price, but attracts a large number of potential customers.

If you promote a powerful multi-page site with an abundance of goods, such as online shopping, search engine optimization is conducted on the contrary, based on a large number of different queries, but at the same time their frequency fades into the background. After all, each request for a specific product from such a site has a rather low competition, and therefore is not expensive. But do not forget about the queries with high-frequency since only in this way you may find customers who have not finally decided on what they really need. For example, a user enters “buy a laptop”. Such a request may be more useful than others like “buy Asus laptop in St. Petersburg”. Therefore in this situation only a reasonable combination of these two methods can give the maximum effect.

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