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PerformBetterGolf.com: Hands-on

PerformBetterGolf.com is a good example of a business website that uses active video clips to briefly demonstrate for prospective customers the quality of products it offers. The site retails golf training aids and fitness products, and there couldn’t have been a better way to give visitors a glimpse of what they’d finally get. From the homepage to each product details page, you’ll find a dedicated video thoughtfully-designed to turn regular visitors into buying customers.

PerformBetterGolf

Every web page includes two strategically-positioned newsletter subscription forms, to avoid escaping the notice of some not-so-attentive visitors, which commonly happens when there’s only one form. With this strategy, it wouldn’t take a long time to build a large mailing list.

The search form is located at two places – at the header and footer. The reason for this is to make it easier for visitors to search for content that interests them, regardless of if they’re at the top or at the footer of any web page. This web design strategy sidesteps the rigmarole of having to scroll back and forth before one can be able to reach a site search engine.

PerformBetterGolf features a nice implementation of social buttons. The company’s profile on top social media sites are linked to at the top bar, so that fans can easily spot the buttons and follow its updates in those places. And as an added bonus, these buttons are also placed at the footer section, so visitors browsing that area can as well follow the company’s streams on social networking sites. Over-all, this is a great web design that is worthy of emulation!

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