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Potential Problems Associated with Guest Blogging and Content Distribution

After the last updates of the Google algorithm SEO-specialists had to give up many of the traditional methods of off-site optimization to avoid possible penalties. And although some still use these methods, you cannot guarantee this won’t negatively effects the site.


As a result of these changes other SEO strategies were developed to help the website to compete successfully with other companies in the industry. These strategies include:

  • Branding
  • Content marketing
  • Social Media Marketing

There is a way, which is often used to promote websites as well as to attract quality links from reputable and trusted websites – this is called content distribution.

In 2013, one of the most popular SEO strategies was to write guest blog posts. For many sites, this is the primary way to attract the attention of potential visitors. In addition, it is an effective way to get quality links that work long term and can benefit to your site. However, there is a frightening prospect that this tactic will be a reason for a penalty from Google. Here are the main mistakes that bloggers make:

Overusing the anchor text. Most bloggers insert their primary keyword in the description of the author and a link to your website or blog. One link from a reputable site is enough to help improve your ranking in search engines. However, some bloggers are using the same keyword over and over again hoping to get on the first page of search engines.

Advertising style descriptions author. Many bloggers write the ”About the author” text in the advertising style. The authors of guest posts are trying to mention the name of the company and insert the link to their website. It looked natural in the first few months of the guest blogging, but now the references to the author are not needed in the text.

Excessive number of links. Unfortunately, blog writers are often allowed to place a large number of links in the “About the Author” section. Sometimes such sections include links to several different companies. As a rule, in the “About the Author” you can place up to three links and guest bloggers actively use this to promote multiple sites.

Creating quality, interesting content is certainly a good way to improve your site’s reputation and increase its credibility in the industry. In addition, this is the best way to win the trust of people in the field by expanding the company’s presence on the Internet with content. You only need to remember not to overdo it and good standing with the search engines is guaranteed.

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