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Quality Content: Algorithm Update by Google

For now sites with abundance of advertisings on the first screen page and lack of content will get lower ranking on Google search.

As a result of search delivery quality improvement Google has introduced an algorithm that analyzes the structure of the page and the quantity of visible content on the first screen.

Previously Google representatives received many complaints regarding the fact that when clicking on search results users do not find any meaningful content and therefore have a negative experience. Instead of having to scroll through a lot of advertising, users are eager to see immediately what they were searching for. Thus, the sites that lack useful content will get a lower rating.

A lot of resources are monetized based on banners and advertising, which are placed on the first screen for drawing the maximum attention of visitors. That is why the new algorithm developed by Google will affect only those sites that make use of advertising excessively and where it is difficult to find a significant and original content on the page (for example, on online stores goods represented with a poor description, copied from other sites).

At present the new algorithm takes into account less than 1% of search queries. If you think that this innovation had a negative effect on your site, check how the pages look without scrolling quickly and whether the content may be quickly viewed.

While applying changes to the site, it is necessary to wait until the search engine spider reindexes some pages and reports on the corresponding amendments. The amount of time spent on re-indexing will depend on many factors including the number of site pages and how quickly and easily they are discerned by the spider. For the average site it will take several weeks.

So far there have been a lot of protests from webmasters, but Google aims to improve the customer experience, and therefore induces the development of far better resources.

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