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Responsive Web Design: What It Is and Why You Need It

Responsive web design is a relatively new trend in the design of the web resources, but now it is one of the main indicators of quality of the site. In this article we will talk about what adaptive web design is and why you need it.

What is responsive web design?

Responsive Web Design is web page design that provides excellent perception on various devices connected to the Internet.

This means that the same website can be viewed on a variety of devices, regardless of the resolution and size of the screen – smartphones, tablets, laptops, etc. With responsive design your website will be equally useful for all formats – mobile users, for example, will not have to expand some areas of the site to read the text or click on the right link. Responsive design intends to adapt and display the content of the web page for the device from which they are viewed.

Why do we need an responsive web design?

1. Wide variety of devices used to surf the Internet. Currently there are many devices that people use to surf the Internet. These devices differ in screen size and resolution, respectively, the web page is displayed differently. Therefore, it is important that your website looks good and is correctly displayed for all users, regardless of what device they use.
2. The popularity of mobile devices with Internet access and an increase in mobile Internet traffic. With the growing popularity of mobile devices, the number of users who visit sites from mobile has increased, so we can not just ignore them – it’s not one or two people in six months, is a significant part of your audience, and your site should be easy to use for this traffic (otherwise you will lose audience).
3. Quick information. If your resource contains news / urgent information, and the user probably needs to read this information from a mobile device asap, you need to make sure that the user has easy access to the website anytime and from all devices.

Responsive design vs. Mobile version/Application

Mobile versions of sites and mobile applications are specially designed for different mobile devices, and solve the problem with the convenience of viewing the site, but have some drawbacks .

1. Each type of operating system needs different version of application / website. This requires additional resources, both time and financial.
2. In order to use your application, users need to download it. This requires some extra effort from the user, and many will not do it unless they really believe that they really need the application and they plan to use it regularly.
3. From the point of promoting a website mobile application is not convenient, as it divides the traffic of the resource to site traffic and applications traffic.

Unlike mobile applications, responsive design provides the opportunity to have one website address, one design, one management system and site content.

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