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Site usability: rules for certain interface categories

In order to create a user-friendly interface there are specific steps to be taken in this direction.

The most important recommendation is to make everything as simple as possible.

Navigation. The navigation path should be taken into account by search engines at the same time being structured, convenient and comprehensible to the visitor.

Sitemap. There should be a link showing the home page for search engines, as well as a clear thematic grouping of pages.

Levels and directories. The visitor should be able to get from the main page to the necessary information at the maximum two clicks.

Text Links. Such links should be clear, they are well read by search engines and facilitate the work in the system for visitors.

Anchor text. For SEO that’s a good opportunity to insert a keyword, and for usability it gives the ability to immediately inform the topic of the next page.

Breadcrumbs. This is a navigation system where at any time the visitor is aware of his location on the resource. It also facilitates the movement of the search robot on the site.

Titles. Concise and relevant content of the main text is the basis of titles. This helps search engines to better identify site relevance according to the context and the title.

Search on the site. This is used by visitors to save time. Search engine is especially necessary for resources with over 100 pages.

Home page. The name says it all: this is where you start to get acquainted with the site. It should include links and tips on getting started, a brief and clear description of the service, a review of the content. Besides all current information needs to be updated here.

Text. Short texts are the basis for success. It is best to structure them as follows: key findings – study – a detailed description. Moreover, the most important information should be available to view without scrolling the page.

Fonts. Fonts should be not very small and not very big. Average, comfortable size appeals both to visitors and search engines. The combination of the background and font should be contrasting. For example, black letters look good on a white background. It is best to use a sans serif font – Arial, Verdana, Tahoma.

Sections. Divide the page into sections using HTML H1-H6. This will attract the attention of visitors showcasing the seriousness of web-resource to search engines.

Design. Simple, well-structured. It is equally appropriate both for people and for search engines. The content can be easily changed through usual HTML-codes.

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