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What is a corporate site or a business website?

What is a corporate site or a business website?

The saying: “”Office is the face of the company” is familiar to everyone, so here goes: the corporate website is the second face of the company after the office for local businesses, and perhaps the first for companies which activities are more extended. The very first visit to company’s corporate website creates the first impression […]

37Signals.com embodies leading forthright branding of a business website

37Signals.com embodies leading forthright branding of a business website

37Signals implements a website design that engages you right away! The design concept makes an excellent use of clean type – black font on white background, to maximize readability. The only boxes you’ll find on the homepage are used for separating their main products and highlighting them. Apart from those boxes, every other thing on […]

Why black hat SEO is not good for your business website

Why black hat SEO is not good for your business website

Almost every site owner strives to get his/her web pages at the top of SERPs, when Internet users search for keywords and key phrases related to the pages’ content. The competition gets even more intense when you have a business site. And this leads many webmasters to use all kinds of strategies and techniques, regardless […]

Essential areas every business owner should focus on when creating a company website

Essential areas every business owner should focus on when creating a company website

Many people make costly mistakes when creating their business websites. Some of them design websites laden with unnecessary graphics, which resultantly cause slow loading of web pages on browsers. Likewise, others make heavy use of Flash without understanding the consequences, with regards to web crawling and indexing. When taking your business from brick-and-mortar to online, […]

Tips on how to engage your audience on Facebook

Tips on how to engage your audience on Facebook

Social media has become an important way of reaching potential customers, as well as maintaining present ones. Every commercial venture with foresight needs to have business pages on all major social outlets, such as Facebook, Twitter and LinkedIn. Business owners like you frequently post updates about their companies on their Facebook pages. These updates include […]

Why you should not have auto-playing video and audio on your business website

Conventional wisdom states that web users respond positively to videos more than they do to ordinary textual content. This belief has led many site owners to add videos on their web pages, with the hope to use them as calls to action. But some people ignorantly enable auto-play of their web videos without knowing the […]

The importance of properly naming images on your business website

Almost every business website includes some images in their designs. These include product and/or service photos, as well as background images. Your image names should be keyword-rich: if the product you’re selling is a Motorola Xoom tablet, try naming it “motorola-xoom.jpg” or something relatively meaningful. It is wrong to give your products generic names like […]

Website architecture is essential to the growth of your small business

Website architecture is essential to the growth of your small business

If you own a small business, it’s important to approach the planning and design of your website in an aesthetic, technical and functional way. Your ultimate goal should be to focus on the users and their requirements. It’s not enough to design a beautiful website and haphazardly add relevant content that don’t truly address the […]