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Website optimization for search engines

Website optimization for search engines

To promote your website, you should optimize it first of all making it attractive to search engines and users. If you follow some rules of optimizing a website, it will help your project become popular and visited. Defining site theme It is important to understand why you need a website. Select the field you are […]

Tips for optimizing landing pages

Tips for optimizing landing pages

Landing page is a page of the website that users see when they follow the link from the contextual advertising, search engine results, banner advertising, etc. And landing pages should be designed in a way that should by all means push the user who came to the page to buy the products and services offered […]

Writing Right Meta Data for Your Website

Writing Right Meta Data for Your Website

It’s no secret that for the successful positioning in the WWW, there are some rules for the submission of website information to be indexed by search engines and all kinds of link directories. 1. Writing the title of the project (60-70 characters) The idea is that each page should have its own title, but this […]

5 reasons why your website does not attract buyers

5 reasons why your website does not attract buyers

Research has shown that there are a number of reasons why some websites do not attract buyers. We’ve put together a list of this reasons to help you avoid having an unattractive website. 1. The site lacks intuitive way for buyers One critical mistake of many small and medium-sized businesses is that they do not […]

How to Track and Analyse Traffic from Search Engines

How to Track and Analyse Traffic from Search Engines

Speaking about traffic from search engines we mean the number of people (not “robots”) that come to the site from search engines according to search queries (keywords) . It is possible to determine the share of each of the search engines in the total traffic from search engines. You can find out by which keywords […]

Site usability: rules for certain interface categories

Site usability: rules for certain interface categories

In order to create a user-friendly interface there are specific steps to be taken in this direction. The most important recommendation is to make everything as simple as possible. Navigation. The navigation path should be taken into account by search engines at the same time being structured, convenient and comprehensible to the visitor. Sitemap. There […]

Top SEO trends for 2013

Top SEO trends for 2013

The scope of SEO is in constant motion: methods and technologies change, algorithms are updated. Therefore, SEO specialists should continuously monitor changes in search engines and always think ahead. American experts believe that over the next year in the field of SEO changes in the following areas are expected. Social networks Over the past few […]

Contextual Advertising in Search Engines

Contextual Advertising  in Search Engines

Contextual advertising is placed in search engine results and corresponds to the request subject, or on sites which content matches the theme of the ad. The uniqueness of this type of advertising is that it is displayed only for those users who are looking for information about the advertised product or service. This makes contextual […]

Common mistakes while optimizing your site for search engines

Common mistakes while optimizing your site for search engines

Algorithms for analyzing sites in search engines are constantly changing, so site optimization needs to be thoroughly considered. Here are 5 tips to help you prepare your site fully for indexing in search engines. 1. Optimizing your site for the “wrong” keywords It is very important to choose “right” keywords for your site. Enter supposed […]

How to fill in the site content

How to fill in the site content

Let’s consider that you own a site providing certain services, and you strive for attracting more people to your site. The first step to be undertaken for this purpose is making high-quality content for your website so that potential customers could come to your site through search engines. SEO experts recommend writing an article once […]