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The importance of quality content for a new website

The importance of quality content for a new website

Many inexperienced developers believe that the beautiful appearance of the site is 90% of the work and guarantees success. In fact, it is not true. Even big portals are worthless without quality and intelligently written content. Without content your website looks like a beautiful but empty box. Filling the website with quality content has several […]

PPC or SEO – what to choose?

PPC or SEO – what to choose?

Most of the people whose work is somehow related to advertising on the Internet, have to make a choice of what to do: SEO or paid advertising. First of all, of course, the choice depends on the campaign budget. Below I will present a list of promotion methods, their advantages and features to help you […]

Website optimization for search engines

Website optimization for search engines

To promote your website, you should optimize it first of all making it attractive to search engines and users. If you follow some rules of optimizing a website, it will help your project become popular and visited. Defining site theme It is important to understand why you need a website. Select the field you are […]

Seven steps to creating an effective landing page (part 1)

Seven steps to creating an effective landing page (part 1)

Creating excellent landing page is a critical step for website conversion. Users tend to quickly look through a web page and move on. Thus, one of the problems, I suppose, is to create a page that corresponds to the expectations of the visitor and interests them to the point of conversion. Create a clear and […]

Potential Problems Associated with Guest Blogging and Content Distribution

Potential Problems Associated with Guest Blogging and Content Distribution

After the last updates of the Google algorithm SEO-specialists had to give up many of the traditional methods of off-site optimization to avoid possible penalties. And although some still use these methods, you cannot guarantee this won’t negatively effects the site. As a result of these changes other SEO strategies were developed to help the […]

Key Characteristics of Perfect Websites

Key Characteristics of Perfect Websites

An ordinary web site usually comes with the following important features: Domain The term domain has a great many meanings in various areas. In the context of the description of the website domain indicates the address in the bar of the browser, which makes your site available, for example, www.websiteboston.com. Hosting Hosting means a place […]

SEO: What Basics You Need to Know

SEO stands for “search engine optimization” which comprises all our actions over the content of a website to improve its ranking in search results according to specific queries (keywords or combinations of words that are set for each site). What is a query? It is a word or expression referring to the theme of your […]

The Importance of Keywords and Key Phrases in SEO

The Importance of Keywords and Key Phrases in SEO

Often in the performance of activities on the Internet, and more precisely in the promotion of a site, we come across the word “keyword”. Today, we’ll try to figure out what it is. “Keyword” means “key” that is a key word or key phrase. Keywords are needed to implement a search for information on the […]

Site usability: rules for certain interface categories

Site usability: rules for certain interface categories

In order to create a user-friendly interface there are specific steps to be taken in this direction. The most important recommendation is to make everything as simple as possible. Navigation. The navigation path should be taken into account by search engines at the same time being structured, convenient and comprehensible to the visitor. Sitemap. There […]

Top SEO trends for 2013

Top SEO trends for 2013

The scope of SEO is in constant motion: methods and technologies change, algorithms are updated. Therefore, SEO specialists should continuously monitor changes in search engines and always think ahead. American experts believe that over the next year in the field of SEO changes in the following areas are expected. Social networks Over the past few […]