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The importance of creating easily accessible navigation

The importance of a business website having a good navigation cannot be overlooked, if you actually want to succeed online. A website effectively loses its sense of organization and structure, without some sort of interlinking of internal pages. Depending on the choice of a site owner or web designer, navigation bars can be horizontally placed at the header and footer sections of web pages. They can as well be vertically docked at the right and/or left side of the HTML files.

Website Navigation Structure

Regardless of the position of your site’s navigation bar, it’s vital to make sure each page can be accessed from at least one static page. We recommend you ensure all the main pages can be accessed via a single click from anywhere on the site. Since it would be impractical to structure the navigation of a large site in a way to reach some inner pages via a single click, make sure it’s not more than three levels deep.

The benefit of a well-crafted navigation is to guide visitors on the best approach to reach what you offer. Appropriately label the links to your product pages with the right keywords. To avoid keeping your visitors guessing about what a page offers before they access, tell them in advance with targeted keywords!

Constructing an easily-accessible navigation helps to encourage a site’s visitors to explore more, as well as helps web crawlers to discover more pages that would have otherwise been hidden away.

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