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The importance of quality content for a new website

Many inexperienced developers believe that the beautiful appearance of the site is 90% of the work and guarantees success. In fact, it is not true. Even big portals are worthless without quality and intelligently written content. Without content your website looks like a beautiful but empty box.

Filling the website with quality content has several non-obvious purposes:

  • The initial attraction of potential clients;
  • Ensuring the loyalty of the random visitor;
  • Ranking in top 10 search results of Google or other search engines.

The content of a website may have information in text, graphic or multimedia form, while having quality professional content for products in your online store is essential in ecommerce. If we consider some statistics of from the studies of leading web studios and SEO companies, in early 2014 70% of the content on the Internet is text information, 20% is multimedia (mostly video) and only 10% of the content is graphical (photos, infographics, etc.).

To further promote a website, many webmasters turn to copywriters, asking to write quality text using relevant keywords. On the average keywords occupy 10% – 15% of the entire text of an article, and although it is important to use keywords and key phrases for the future promotion of a website the quality of the text is still determined based on how informative and useful it is for the reader.
Writing content for a website is a lengthy process, the complexity and cost of which is often underestimated by some webmasters. The process of changing and updating the content should be performed at a certain frequency (preferably 2-3 times a week for a corporate site. It is important to keep the website in high positions of search engines. Currently search algorithms prefer sites with periodically changing content. 75% of the SEO campaign success of a website depends precisely on the quality of content, its ability to hold the reader’s attention.

Website content should have certain characteristics:

Uniqueness. Unique content contributes to high rankings because it is believed that the new information takes precedence over Reprinting and quoting. Unfortunately, plagiarism is a very common phenomenon on the internet and it is often impossible to determine the original source of the information.

Literacy. Text that appears on the site should be competent, readable and understandable for the visitor. Errors are very irritating even to the most loyal reader.

Showiness. Nobody likes reading boring content, no matter how useful it is. Even the most high-quality content should not be too viscous, uninteresting, or boring.


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