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Tips for optimizing landing pages

Landing page is a page of the website that users see when they follow the link from the contextual advertising, search engine results, banner advertising, etc. And landing pages should be designed in a way that should by all means push the user who came to the page to buy the products and services offered by the website.

To perfectly optimize the site, you need to avoid the most common mistakes. Obviously, before you move on to the finer points of marketing and techniques that influence the buyer, you should try to at least avoid stereotypical flaws and errors.

A list of such errors is long, but the most common of them is the choice of the main page of the site as your landing page. It is not always acceptable, because if you searched for a specific product or service, and the site offers a number of them with a large number of titles and categories, the user will get tired of searching for the product he needs and just leaves the site. If the site offers a number of products, landing pages should be designed for each of the products.

Having defined the concept, go to details of the landing pages. Pay attention to the content of your landing page. Landing pages should have a maximum of useful and accurate information about the product and services presented. Avoid having any irrelevant content. Remember that landing pages should be for the people and not for search engines. If you provide services in certain areas you might want to have different landing pages for different countries, cities (for ex. web design in Boston, web development in Boston, etc.).

When designing a landing page use minimum of colors and stick to minimalistic design style. Banners should be inserted gently and gracefully. Trust the design of the page is to qualified professionals only. Do not forget that the PC monitors and notebook computers have a variety of solutions. In this regard, the call to action (usually in the form of a button “Buy”) must be placed at the top and be visible at once, so the user don’t have to scroll through the page. This is especially true for the owners of laptops, who does not use a mouse and scrolling is requires extra effort.

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