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Types of Search Engine Optimization

Every website owner knows that long term SEO is the only way to push website pages to rank high in search engines.

You can achieve desired results in a number of ways, so you should be aware of what are the types of search engine optimization. As a webmaster you should decide which of the optimization types should be used and which ones to avoid. So let’s have a look at types of SEO.

White Hat SEO

White hat SEO is the best way to optimize your website. This type of optimization is supported by all search engines, especially Google. White hat optimization is a natural way to achieve results: the website is regularly updated with quality content, has diverse link profile, receives links from relevant websites, forums and blogs. This means that the optimizer does not take a single attempt to deceive search engine and does not try to cheat.

Gray Hat SEO

There is also, the so called gray hat SEO, where the optimizer uses some unnatural tactics. In this type of SEO the webmaster may buy or exchange links with other websites.

Though search engines do not accept this type of optimization, it may help you get good rankings. If you choose to do grey hat optimization, be aware that this may not work for you website for a long period of time. You need to act as neat as possible, so that search engines do not get suspicions to your account.

Black Hat SEO

Black hat SEO is almost completely outdated. In the past it was possible to trick search engines, and get top rankings with black hat SEO. But today, the search engines see that you use spammy tactics to promote websites, so it’s practically impossible to deceive them. I would suggest to avoid using black hat techniques. This may result your website to be penalized by search engines, so it’s not worth the risk.

If you want to quickly promote your website, then use white hat SEO. This way you can achieve best results for your website.


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