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Useful Tips for Corporate Website Development

How to make a corporate site an effective tool for business? The answer is simple – just leave out all unnecessary details and turn the website into a full, functional and user-friendly internet resource containing maximum useful information about your company. Tips introduced hereunder may assist you for making your corporate website better and more effective.

  1. When developing a corporate site avoid using splash screen on the first page as it contains no useful information for the client and takes rather long time to load. If the site has an animated screen saver, you may risk losing potential customers as not everyone will wait till download of the screen saver is over.
  2. Do not overload the corporate site with images and complex fonts that are semantically of minor importance. Keep in mind that maximum volume of graphic elements should be 15% as compared with the page volume. If the site contains images for your productions, you may place them in reduced versions with the possibility to enlarge the preview in a separate window if necessary.
  3. Corporate site should be easy-to-use in terms of navigation so that any information on the site is available with just two clicks. Place a link to the site map on the main menu, so that visitors are not confused and easily find the information that best meets their interest.
  4. Make sure that site contains contact information not only on the main page. Also take into account that this kind of information should not be written in the smallest font. Corporate site is your business card, that’s why be sure to place valid contact details for further communication with your customers.
  5. Do not place photos of the staff on the main page of the site as it is unlikely to interest your customers. The home page should contain the whole package of offers through which you are going to attract new partners and customers. Also, do not forget to place logo and company name on the front page.

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