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Web Design Tips to Attract Potential Customers

A good web design is one of the components of the formula for success and has a direct impact on the frequency of attendance to your site.

Here are tips to help you create a website design that will attract potential customers.

1. Simple navigation – way to success
By accessing your site, people usually look for something specific which means that you should make the search for what they need as easy as possible so that they could find the answer to their point of interest without wasting time and efforts.

2. Shining nonsense – a direct route to a standstill
You probably come across sites where elephants are dancing on the screen or running out of poker chips and ask you to click on them. And the first thing that comes to mind is: “Get me out of here as soon as possibleai???.
If you run a professional website, avoid using such flashing graphics so as not to scare people away from your site. Make your website a pleasant place for customers.

3. Color – improving industrial landscape
Studies show that colors affect human emotions. If you take a look at the major sites such as Amazon e.g., you will see that their make-up, as well as color schemes are simple.
You are also recommended to stick to such simplicity. If you have a financial investment site, colors have to be conservative. If you’re selling beach items, use more cheerful colors. If you have a site dedicated to pre-wedding bachelorette party, choose soft pastel colors. Consider your audience to figure out what color scheme is the most suitable one.

4. Links – highway to your destination
Here you just need to make sure that all of your buttons refer to pages and the pages are correct. If you hover over the button and look into the lower left corner of your screen, you’ll see to what page a hyperlink is redirected. Just check their correctness.

5. About us
Usually, before doing business with you, people want to know who you are, how to contact you, what is your guarantee for services, what is your privacy policy, etc. You should answer all these questions in order to build trust between you and your potential customers.

6. Site map
Sitemap helps people find what they are looking for quickly and without having to wander throughout your website. For large-scale sites maps are truly very useful. In addition, they also help search engines get information about you very quickly.

7. Fast-loading pages
There is nothing worse than slow-loading pages. You can optimize your graphics for the site so as not to make visitors wait long. You can check the loading time of your pages and page rank on Alexa.com.

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