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Why your business website needs continuous search engine optimization

Search engine optimization (SEO) is a continuous process and not a one-time affair, as some people wrongly believe. There are several reasons why you should not only optimize your business website once, but keep watching and maintaining it. Here we will discuss some of these reasons:

Continuous SEO

Old backlinks might be removed: The permanence of any backlink is not guaranteed, unless you own the originating site. You have some quality inbound links today doesn’t mean they will last forever. Most content authors don’t notify link owners when they decide to delete outbound links. So, the only links you can guarantee that will remain are those you constantly watch over and replace in the event of removal. It’s important to always check if your links are still in place, and if any is removed, try to replace it with an even more authoritative link.

NoFollow tag can be added to your backlink at anytime: The sites where some of your backlinks originate can add the NoFollow tag to them at anytime. Some DoFollow links don’t remain that way always. In some cases, the webmasters can decide at anytime to assign the NoFollow attribute to your link without your knowledge. So, vigilance and proper response is required for your business website to remain at the top of search results for your chosen keywords.

Search engine ranking factors are always changing: All the major search engines like Google, Bing and Ask are always modifying their algorithms. The SEO strategies and techniques that worked yesterday might not work today. Therefore, following up on their ever-changing algorithms and ranking factors is the key to the success of any online venture.

Your competitors are always out to push your site aside on SERPs: Your competitors are always finding new ways to outrank your site in organic searches.  Even if your website gets a top ranking on SERPs today doesn’t mean it has the right to always remain there. Without you knowing it, your competitors are working relentlessly to outsmart you and move your web page out of sight. Are you going to allow them to achieve their aim?

By now you must have grasped why it’s vital to always optimize your business website for search engines. Yes, we agree it’s a tedious task that requires a lot of current SEO knowledge and it consumes a lot of precious time. That’s why it’s always better to hire an SEO specialist like Website Boston to do the hard work for you, while you concentrate on managing your business.


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